Prof. Dr. Martin Welsch is Chief Technology Advisor emeritus at the German IBM Research & Development Center in Böblingen near Stuttgart. In this function his special emphasis was not merely on technological aspects. He constantly focused on societal and personal effects as well. He has long-standing experience with strategic consulting on the CxO level for technology and innovation management. With his combination from industrial and academic development, research and teaching, he was appointed in 2001 to become an honorary professor for applied Computer Science at the Friedrich Schiller University Jena. Since retiring from IBM beginning in 2016 he has focused his attention especially on the comprehensible transfer of knowledge about current hot IT topics also for non IT savvy clients.